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Instructor
Luke Plating
DVIRC Strategic Marketing Partner
Manufacturers today face unique challenges—long lead times, limited staff, and the need to balance core operations with growing customer demands. Marketing can feel like a heavy lift, but with the right tools in place, it doesn’t have to be. Marketing automation tools allow manufacturers to engage with new customers, win back past clients, and consistently distribute valuable content—all while minimizing the strain on your team.
In this webinar, we’ll explore how automation can take your marketing to the next level. From streamlining email campaigns and automating follow-ups, to segmenting your audience for targeted outreach, these tools can help you engage and nurture leads effectively. We’ll also cover how to re-engage past customers, keeping your business top of mind. Plus, learn how content marketing plays a key role in this process, with AI-powered tools helping to create and distribute the right content at the right time.
Key Takeaways:
- Automate to Save Time: Streamline tasks like email campaigns and lead nurturing.
- Reduce Lead Times: Move prospects through the sales funnel faster with automation.
- Content Marketing for Manufacturers: Attract and engage customers with targeted content.
- AI for Content Creation: Quickly generate high-quality content to keep marketing fresh.
- Data-Driven Insights: Use automation tools to optimize your efforts and focus on results.
Who Should Attend: Manufacturers looking to reduce lead times, improve marketing efficiency, and grow their business by leveraging AI content creation tools and automation—especially those with limited staff and resources.