Market Scouting

Navigate tumultuous marketplaces by gathering targeted data on customers, competitors, industries, markets, and trends.

Avg. Increase in Sales / Project
Avg. Retained Sales / Project
Avg. Cost Reduction / Project

Market Scouting

The underlying driver for any research engagement is a need to know. You need to understand the realities that exist in the marketplace, the true opinions your customers hold about your products, the technical opportunities that might exist to solve your persistent challenges, the markets that align with your capabilities and promise growth, and the status of your competitors.

Our manufacturing and industrial expertise make DVIRC’s Market Research simply the best resource for your real-time business intelligence needs.

Market Scouting Benefits

  • Gain valuable insights into market feasibility and revenue potential.
  • Make informed decisions and drive top-line growth by addressing market demands effectively.
  • Enhance strategic planning efforts by understanding customer needs through primary research facilitated by Voice of Customer Research.
  • Gain a comprehensive understanding of industry competition with Competitive Benchmarking, enabling strategic decision-making.
  • Navigate the business landscape strategically with insights into barriers to entry and market trends.

Market Scouting Process

  • Project Charter – Working together, we will capture research criteria, define specific goals and objectives, discuss the existing path to market, what we want to learn in our research, where we want to look, and what format of deliverable will best serve the end goal.
  • Market Analysis and Competitive Benchmarking – Using the insights from the project kick-off meeting, DVIRC’s research team will go to work with their market analysis, scanning and assessing research sources, and surveying customers and prospects to discover the wants and needs in high-potential target markets.
  • Project Findings Report – After gaining line of sight to areas of potential revenue growth and/or risk, the team at DVIRC will compile, provide and present key findings and recommend next steps for stabilizing sales and accelerating growth.
Sylvia Wower - VP of Consulting and Advanced Technology Research at DVIRC
Sylvia Wower, Market Scouting Practice Lead

Sylvia Wower is the VP of Consulting and Advanced Technology Research at DVIRC.

Sue Murray

List Research Supervisor and Business Growth Specialist